Bingo Burger
Make mine a Bingo!
Bingo Burger expanded from their beloved original location in Pueblo, Colorado, to a new location in the bigger market of downtown Colorado Springs. They knew their old brand identity wasn’t going to stand out in the more sophisticated and crowded market and wanted to both elevate their brand and make a splash with their new location.
⛛ Brand Strategy
⛛ Brand Positioning
⛛ Visual Identity Design
⛛ Copywriting
⛛ Environmental Design
⛛ Illustration
⛛ Mural
Services
Building a brand positioned for growth.
In addition to breaking into a newer market, the owners also wanted to prepare the brand and company to be in a good position for future expansion and growth options. We helped them clarify their brand vision and personality, with a design strategy to express that brand in a fun and engaging way that matched the quality of the food they were producing and their fun, community-oriented culture.
As creative owners, Richard and Mary placed a high value on a unique experience in their space, and hiring artists and artisans to create work specifically for the store.
As their Creative Directors, we helped them balance handmade elements with some of the more polished, branded pieces we created. Our measuring stick: polished, with personality.
BEFORE
AFTER
Brand Identity
We completely overhauled the brand identity and updated the typography, colors, patterns, and illustrations to communicate a more eclectic and vintage representation of the brand.
Illustration
Beyond their delicious beef burgers, Bingo also serves a number of meat and vegetarian options. They also have hand cut fries and their own signature shakes and malts. We created a comprehensive set of illustrations and typographic elements that combine together to make a custom pattern.
Environmental
We sourced and designed a completely new menu board system that was easy and cost-effective to update as often as they needed.
To capitalize on the pedestrian traffic, designed Bingo some curb appeal. new logo caught customers’ eyes through a brightly lit exterior sign we produced utilizing recycled wood for the base and channel letters.
In addition to the exterior signage, we also designed and installed a 30ft x 10ft mural that serves as an eye-catching backdrop as well as a wayfinding piece to help customers navigate the space.
“Fixer cohesively and positively branded our business. They did a great job working with us and provided us with exactly what we were looking for!”
RICHARD WARNER + MARY ORESKOVICH
OWNERS, BINGO BURGER