
Decent Pizza Co.
Better than good pizza,
Detroit-style.
▵ Brand Strategy + Positioning
▵ Naming
▵ Identity Design
▵ Website Design + Content Strategy
▵ Messaging Platform
▵ Print Design
▵ Signage & Environmental Graphics
▵ Apparel Design
Located in Ivywild School in Colorado Springs, DPC serves up Detroit-style deep-dish pies in bonafide steel pans (built like the ones from old auto plants) for that legendary crunchy, cheesy corner crust.
The name was sparked from a phrase we’ve overheard a million times: “where can someone just get a decent pizza slice around here?”. The brand vibe is that classic Midwestern humility: don’t brag, just deliver. The branding follows suit with clean, strong typography and a logo that’s sturdy but approachable—kind of like your uncle who builds furniture in his garage. The color palette leans warm and familiar, a nod to classic game-day vibes and well-loved pizza pans. It all comes together to say: we take our pizza seriously, but not ourselves.

