Food to Power

Empowering a food revolution

From their humble beginnings as a food rescue program to their current non-profit “organism” cultivating a healthy, equitable and thriving food system for all, Food to Power struggled to to tell the story of the breadth and impact of their work.

We worked with Food to Power to better represent their evolution and impact on the community, rebranding them to fuel their strategic work in transforming our food system into the future.

Services

⛛ Brand Strategy
⛛ Naming
⛛ Copywriting
⛛ Identity Design
⛛ Website Design + Content Strategy
⛛ Environmental Design
⛛ Marketing + Print
⛛ Apparel Design
⛛ Sourcing + Production Management
⛛ Brand Management Systems

White tote bag with the phrase 'Food to Power' repeated in various colors: purple, orange, pink, yellow, green, light yellow, light blue, and dark blue, hanging against a light green background.

Our goal was to create a vibrant visual brand that powerfully communicates Food to Power's compelling work and enhance their connections with the community.

By aligning our creative vision with Food to Power’s organizational goals, we were able to co-create cohesive branding that seamlessly integrated their programs around a strong, relevant narrative.

A diagram illustrating the 'Food to Power' initiative, showing its connection to food access, education, and production, with sections for no-cost grocery and farm, research, and compost.

Brand STRATEGY

A common challenge we see for complex organizations is creating a cohesive brand system that meets current goals, yet also allows for consistency and building brand equity through future growth and added programming.

Developing their brand architecture was an early key tool in aligning future decisions in the rebrand design process and beyond.

Laptop displaying a website titled 'Food to Power' with colorful abstract illustrations of vegetables and a message about growing an equitable food system.
A MacBook displaying a website for Food Systems Leadership titled "Fly." The page promotes an internship called "Intern to Impact" aimed at developing youth leaders in food justice and health equity. The website features colorful graphics, including
Website homepage for Hill Side Hub, a neighborhood food center project in Southeast Colorado Springs, with illustrations of vegetables and a section about urban farming and community activities.

IDENTITY DESIGN

To bring the rebrand to life, we applied our creative expertise to develop a comprehensive branding system with typography, color, and graphic elements that are visually bold and memorable, without being chaotic.

Rebrands inherently have to consider the role of current brand elements in the future brand. The previous logomark found a new home in the new logo for the flagship program that started it all, renamed to reflect a more equitable, inclusive lexicon.

Business cards with the text 'Food to Power' and colorful abstract designs, alongside bunches of green, blue, and red grapes and a red bell pepper on a wooden surface.
Purple logo with a stylized vegetable wheel with a turned top, representing a bunch of eggplants, and text that reads "CO Springs Food Rescue".

Before

Green background with white text reading 'Food to Power'

AFTER

We illustrated a library of produce found on their farm using earthy textures that combine in infinite uses beyond a background pattern.

The color palette is inspired by the tone of colors founds in an abundance of harvest, and evokes a sense of positivity and energy.

Business cards with the slogan 'Food for Power' over colorful abstract background and bunches of green, blue, and red grapes on a wooden surface.

The primary display typeface was inspired in part by protest-era posters and Food to Power’s DIY beginnings & ethos. We also utilized the typeface for their most visible program.

The result is a strong mark that remains visible and consistent across various touchpoints — including many that are frequently deployed by staff & volunteers through creative reuse methods.

Person spray-painting a large sign reading 'Save the Mosquito' outdoors.
Green sign with white and black text that says, "We love to compost so can you" with a website link "fooltoupowerco.org" and a smaller sticker that says, "Food To Power Compost". The sign is placed in front of some bushes and is illuminated by sunlig
Group of people posing for a photo in front of a banner that reads 'HILL.SIDE HUB' at a community event, with some wearing green shirts that say 'FOUND TO POWER' and others in casual attire.

Brand Development

Our brand-building process strategically involves the staff, board, and community to ensure that everyone has a role in shaping the narrative and making it truly reflective of their collective vision.

For Food to Power, this included leading the process of renaming the organization and programs to reflect their personality and mission of empowering and transforming communities through food access.

The result is a powerful name and story that reflects their personality (and subtly referencing the idea of speaking truth to power) and core mission — empowerment through food access.

Group of diverse people smiling and holding rainbow flags and banners at a pride parade, including a large banner that says 'Food is Power' and a smaller sign that says 'Grow Food, Stay Fruity, Food to Power'.
 
A woman with long dark hair, wearing an off-the-shoulder floral blouse and blue jeans, is at an outdoor bar counter, handing an item to a bartender. The bartender, with blonde hair, is reaching for the item. The bar is under a wooden pergola decorated with string lights. Other people are in the background near a modern industrial building with large windows. The scene is lit by bright sunlight.

ENVIRONMENTAL DeSIGN

We designed, sourced, and produced all the environmental design for the Hillside Hub to facilitate the myriad programs, events and communications that happen onsite.

 
Outdoor food festival setup with chairs, tables, a barbecue grill, and colorful 'FOOD FESTIVAL' sign on a fence, with a tent and tables on the right.

At the grand opening of the Hillside Hub, we also facilitated a community art project to create a striking installation at their entrance declaring their vision and inviting the neighborhood in a creative way. Food for all!

Man standing in a farm with a crate of zucchinis, surrounded by garden beds covered with protective netting, under a partly cloudy sky.
Sign reading 'Jimi Nardello Pepper' in a garden with sunlight, protective netting, and green plants in the background.
A fenced area at Hillside Hub with a large sign that reads "Food to Power Compost Dropoff at Hillside Hub". There are two black trash bins and informational signs on a notice board, all under a blue sky.
 

BRAND MANAGEMENT

One of the keys to successful brands is completely behind-the-scenes: a brand management system.

We created and onboarded their team to a digital ecosystem of guidelines, brand assets, and tools that allow Food to Power to efficiently maintain a consistent and impactful brand presence throughout all touchpoints.