Light Provisions

Relaunching a brand with a spark

Started in 2015, Light Provisions is a boutique candlemaker in Colorado who hand-pours seasonal collections of candles that have developed a devoted following. After undergoing an initial product redesign, they needed to relaunch their store, expand their brand and show their light to the world.

Services

⛛ Brand Consultation
⛛ Brand Management Systems
⛛ Brand Design
⛛ Website Design + Content Strategy
⛛ Copywriting
⛛ Production Management

Close-up of a pink and white container with the word 'Light Provisions' on top and a logo with a flag, snowflake, flower, and leaf, indicating a collection, on a blurred background.

Brand Development

Starting from a gorgeous identity designed by Cleo of M+Studio, we developed the brand design system and messaging platform across website, social media and packaging elements.

We expanded the brand design with custom illustrations, additional typefaces and colorways as part of a redesigned packaging system that launched in 2024.

A cylindrical container of Light Provisions tobacco and walnut flavored smokeless tobacco on a wooden surface with a blurred background.
A small candle in a yellow container labeled 'Light Provisions' on a wooden surface, with decorative glass objects in the background.
A container labeled 'Winter Pine' from a brand called 'Light Provisions,' surrounded by dark fabric.
 
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A minimalist logo for Light Provisions featuring a circular radiating line design with the text "For Dark Places & Warm Spaces" arched above and icons of various plants and natural elements on each side. The logo includes the text "Light Provisions" at the bottom, with "EST 2015" and initials "LP" in the center.
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BRAND MANAGEMENT

One of the keys to successful brands is completely behind-the-scenes: a brand management system.

We built their brand kit — what we call the digital ecosystem of guidelines, brand assets and tools that make marketing, communicating and product design consistently excellent, as well as efficient and sustainable to manage for a small team.