Lulu’s

Your favorite band’s
favorite music venue.

▵ Brand Identity
▵ Print & Marketing Design
▵ Signage

When Lulu’s decided to level up from their cozy first spot to a prime location in the middle of downtown, they called us in to help their brand grow up, too. The move meant a bigger stage and a bigger spotlight—so their identity needed to feel just as ready for center stage as their performers.

We helped Lulu’s update their brand identity and expand their visual style, creating a suite of marketing and promotional posters and designing a bold marquee sign that stands out amidst the downtown lights. The result? A brand that feels established without becoming the establishment — keeping the grit, humor, and charm that made Lulu’s a community favorite in the first place.

A collection of various black and white logos and signs for Lulu's Live Music & Bar, featuring different designs and typography styles.
A white building with a red-tiled roof and decorative windows, featuring a vertical sign that reads 'Lulu's' for a bar with live music, located at the corner of Tejon street.
Business card for Marc Benning, owner and talent buyer at Lulu's, placed on a yellow textured surface, with a Lulu's promotional item partially visible behind it.
A cozy bar with a white countertop, surrounded by mismatched chairs, and a wall decorated with various framed artworks and photos, with hanging plants above.
Sunlit corridor with large windows on the right and a wall decorated with a variety of framed mirrors and art on the left, in a rustic, industrial-style interior.
An interior scene featuring a vintage upright piano with the top lid open in front of a brick wall. The piano is flanked by two large windows with wooden frames, and beige curtains are pulled to the sides. There are potted plants hanging from the ceiling on both sides of the windows. A bench is placed in front of the piano, and another bench is underneath the window on the left. The floor is made of wooden planks.
Logo for Arwa's Live Music & Bar featuring stylized text with an upward arrow, the bar's name, and a horizontal bar with the words 'LIVE MUSIC & BAR'.
A close-up of a textured black guitar case with chrome latches and a sticker that reads "Colo Live Lulu's Music SPGS."
A vertical sign with the words 'Live Music Lounge, S Bar.'
A building at night with a white brick facade, three arched windows, a small balcony, and a neon sign that reads "Lulu's BAR" on the left side.