Palmer Land Conservancy

Proud protectors of the Colorado good life.

▵ Brand Strategy + Positioning

▵ Naming
▵ Identity Design

▵ Website Design + Content Strategy

▵ Messaging Platform

▵ Print Design
▵ Signage & Environmental Graphics

▵ Apparel Design

Palmer Land Conservancy has been protecting Colorado’s most iconic landscapes since 1977—but as their work had expanded, they were concerned their name (Palmer Land Trust) and brand were stuck in the past and less relevant to their partners, supporters, and funders.

We partnered with Palmer to lead a full rebrand, starting with a brand strategy to establish them as a relevant heritage brand and position it to grow into a lifestyle brand. We then worked to create a bold, modern identity that reflects who they are today: a dynamic, community-rooted force for conservation, grounded in purpose and legacy, and built to inspire future Land Lovers.

After designing and producing all their brand touchpoints to launch the new brand, we have continued to work with Palmer in the years since to design several print publications, including a dynamic local food guide and strategic reports, branding an annual cycling event, and other initiatives.

A person holding a field guide titled 'Protected Public Parks and Open Spaces' in a natural outdoor setting with grasses and trees in the background.
Person wearing a gray cap looking at a park map in an outdoor setting with trees and grass.
Person holding a magazine open outdoors in a field of tall, golden grass.
Poster overlaid on a background of tall pine trees and a mountainous landscape, promoting land conservation and protection.
Sustaining Member badge featuring a tree emblem, established in 1977, for Palmier Land Conservancy.
Green label with a tree logo and text reading "Land Lover Member" and "Palmer Land Conservancy," established in 1977.
Logo of Millennium Society, a Palmy Land Conservancy member, established in 1977, featuring a tree emblem at the top.
Business cards and a logo with the text "Palmer Land & Conservancy" on a wooden surface.
A white letter from Palmer Land Conservancy on green background, with text addressing David E. Pesonen regarding wilderness preservation and recreation.
A circular logo with the text "Land for People" at the top and "Palmer Land Conservancy" at the bottom. In the center, four stylized line drawings of diverse people, including a woman with glasses, a man, a woman with curly hair, and a person wearing a hat, are depicted.
Round logo with green background, featuring two stylized plants above curved lines, and text that reads 'Land for Food' at the top and 'Palmer Land Conservancy' at the bottom.
A circular logo with a light blue background featuring the text 'Water for Life' at the top and 'Palmer Land Conservancy' at the bottom. In the center, there is an illustration of cattails emerging from water with ripples.
A circular logo with the text 'Land for Nature' at the top and 'Palmer Land Conservancy' at the bottom. The center features a line drawing of a bird perched on a branch with leaves, a small cloud, and a simple tent in the background.
A person holding a book titled 'Local Food Guide Southern Colorado' with a cover featuring red and orange chili peppers.
Close-up of a fabric banner with green logo and text, reading 'Palmer Land Conservation,' outdoors among dry grass and plants.
Close-up of a woman wearing a beige shirt and a white scarf tied around her neck, with the word 'Palmer' partially visible on the scarf.
Instagram post on smartphone showing a landscape with trees and mountains at sunset, with the overlay text 'Proud Protectors of your best Instagram shot.'
White enamel mug with black rim and green logo that reads "Our Land is Essential" and "Palmier Land Conservancy," with a stylized tree.
A man and woman standing side by side wearing matching green t-shirts with
Logo of Our Land is Essential, a green leaf inside a tree outline with text surrounding it that reads "Our Land is Essential, EST. 1977, Palmer Land Conservation" on a dark green background.
Land Lover logo with a tree emblem, established in 1977 by Palmer Land Conservancy, on a dark green background.
Black background with white text that reads "Land for Life" in different font sizes and styles.