Palmer Land Conservancy
Proud protectors of the Colorado good life.
▵ Brand Strategy + Positioning
▵ Naming
▵ Identity Design
▵ Website Design + Content Strategy
▵ Messaging Platform
▵ Print Design
▵ Signage & Environmental Graphics
▵ Apparel Design
Palmer Land Conservancy has been protecting Colorado’s most iconic landscapes since 1977—but as their work had expanded, they were concerned their name (Palmer Land Trust) and brand were stuck in the past and less relevant to their partners, supporters, and funders.
We partnered with Palmer to lead a full rebrand, starting with a brand strategy to establish them as a relevant heritage brand and position it to grow into a lifestyle brand. We then worked to create a bold, modern identity that reflects who they are today: a dynamic, community-rooted force for conservation, grounded in purpose and legacy, and built to inspire future Land Lovers.
After designing and producing all their brand touchpoints to launch the new brand, we have continued to work with Palmer in the years since to design several print publications, including a dynamic local food guide and strategic reports, branding an annual cycling event, and other initiatives.
