RTA Architects

Rebuilding a brand for the next 50 years.

RTA Architects has designed thoughtful, innovative and enduring buildings since 1975, but their brand wasn’t telling the same story — to clients, future employees or the community. As the firm approached their 50th anniversary, it was time to bring their identity up to code.

We partnered with RTA to elevate their identity with a strategic rebrand that honors half a century of excellence while positioning them for the next chapter of growth. The reimagined visual identity strikes a balance between heritage and modernity: bold yet understated typography, refined spatial logic, and a calibrated color palette with textures and iconography that gives the brand presence, depth and clarity.

▵ Brand Strategy + Positioning

▵ Identity Design

▵ Website Design

▵ Print Design

▵ Signage & Environmental Graphics

▵ Apparel Design

Logo for RTA Architects featuring a stylized building design with the company name and profession.

BEFORE

Logo of Iota Architects in black with stylized lowercase letters 'rta' and 'ARCHITECTS' underneath.

AFTER

A font style comparison chart for 'Area Normal' featuring various weights and styles, including options like normal, extended, bold, black, and their italics. The chart also displays alternate features with geometric and bullet-style numbers and caps, mounted on a light background with small paragraphs describing the font family.
Comparison of old and updated color palettes, showing original colors transitioning to new color palettes with different shades for each.
A menu screen with icons and labels for categories: Health Care, Education, Commercial/Retail, Community, Interiors, and Historic Renovations.
Two architecture brochures, one for education buildings with an image of a school entrance, and one for healthcare buildings with an image of Craig Hospital, showcasing modern structures at sunset.
Business cards and notepad for rta Architects on a neutral surface.
Spiral-bound proposal booklet with a cover page showing an architectural interior design of a school lobby area, featuring stairs, glass railings, and open space, labeled "Request for Proposal" for Cherry Creek School District's architectural services, dated May 30, 2024.
A presentation slide in a conference room showing a map of southern Colorado and Alamosa with project locations marked in green and red, and titled 'Familiarity with Alamosa and Southern Colorado' by RTA Architects.
Laptop displaying a website for architecture firm with the text "Connecting through experience of place" on a white desk with a notebook and pen, plant in a white pot, and smartphone nearby.
A professional vertical banner for RTA Architects, displaying the business slogan 'Ever Curious. Ever Learning. Ever Improving.' with a background image of a person with a backpack looking at a modern building on a mountain ridge.
Construction site with scaffoldings and a sign for the new Wecker Hall building at the United States Air Force Academy, scheduled to open fall 2026.
A white construction helmet with a logo that reads 'rta ARCHITECTS' on the front, floating against a beige background.
A construction fence with a large sign advertising an architecture firm named 'rta Architects'. The sign lists services: Architecture, Master Planning, Interior Design.
Graphic showing various anniversary logos for a 50-year celebration, including a primary logo with a scenic background inside the number 50, and several secondary logos with the years 1975 and 2025, and the text "50 years."
Invitation for the 50th anniversary celebration of RTA Architects, featuring black and gold colors and event details.
Large illuminated sign with the number 50 and the word ' Italia' in stylized letters, placed indoors at a promotional or celebratory event.