FIXER was brought on to craft the brand identity for a concept from the Blue Star Group — turning a cherished historic building that served as a market & deli for over a century, into an authentic neighborhood Italian cafe serving Roman-style pizza and handmade pastas.

We wanted to come up with a name and visual design that balanced that heritage and infused it with modern charm, positioning Stellina (‘little star’ in Italian) as both a destination to discover and a familiar local favorite. We also worked in tandem with Echo Architecture + Interiors, whose careful renovations preserved iconic features along with modern finishes that inspired the brand color palette. Stellina opened in 2020, becoming a new cornerstone in the Shooks Run neighborhood.