Stellina Pizza Cafe

The brightest star in the neighborhood.

▵ Brand Strategy

▵ Naming
▵ Identity Design
▵ Packaging & Menu Design

▵ Website
▵ Signage & Environmental Graphics
▵ Messaging + Copywriting

FIXER was brought on to craft the brand identity for a concept from the Blue Star Group — turning a cherished historic building that served as a market & deli for over a century, into an authentic neighborhood Italian cafe serving Roman-style pizza and handmade pastas.

We wanted to come up with a name and visual design that balanced that heritage and infused it with modern charm, positioning Stellina (‘little star’ in Italian) as both a destination to discover and a familiar local favorite. We also worked in tandem with Echo Architecture + Interiors, whose careful renovations preserved iconic features along with modern finishes that inspired the brand color palette. Stellina opened in 2020, becoming a new cornerstone in the Shooks Run neighborhood.

Menus hanging on a wooden rack near a window with a view outside.
Person holding a wooden menu with a decorative pattern in a restaurant.
Person holding a wooden framed menu with 'Stellina Eats & Drinks' at a restaurant, with a stack of plates and folded napkins on a table in the background.
Cafe counter area with coffee dispensers, glasses, and a sign saying "Welcome to Stellina" on the wall.
A restaurant window with white text listing 'Stellina Pizza Cafe Shooks Run,' with indoor tables and chairs visible through the glass, and green plants outside.
Sign on a restaurant window advertising dine-in or online ordering at stellinapizza.co, with a wooden bench inside visible through the glass.
Yellow wall sign with black text and arrow indicating direction to toilets, pointing left, inside a building.
Sign on a wall that reads 'Toilette Room 2' with the number 2 in large font.
Decorative wall with framed vintage-style posters advertising soups, featuring illustrations of a woman and a pizza, inside a room with a window at the top.

Neighborhood nostalgia

During renovations, a trove of vintage advertising signs from the former market was discovered in the basement. We combed through them to curate a gallery, adding a laser-engraved plaque to honor these spots that are heartbeats of the community.

A display of vintage framed advertisements and signs on a wall, featuring phrases like "SOUP IS KING!" and "FOODS for LENT" with illustrations of food items and retro-style designs.
Wooden plaque celebrating the history of a neighborhood, established in 1902, with the inscription 'The Heart of Shooks Run' and mentioning 'Colorado Springs'.