Nestled right on the main drag in Del Norte, Colo. (pronounced “nort”) Trade & Post calls itself a general store, but it’s really an everything store, in the best possible way: record shop, bottle club, camp snack emporium, doors-always-open-except-when-its-closed social club and one helluva live music venue.

We helped them lean in to their true identity as the offbeat heart of a small town, with big personality. The brand design is for folks who like their adventures a little dusty, their tunes a little crackly, and who like their logos forged in steel.